Vintage Cowgirl is a female-founded, western-wear inspired eCommerce brand operating out of New York. The scope of the project included a full rebrand, redesigned website, web development, and creative direction for lifestyle photography. The project took one month to complete, including two local (Seattle) photoshoots, booked with photography & model talent.

Branding

We kicked off this project by elevating Vintage Cowgirl's brand. The rebrand included a new logo, wordmark, favicon, updated color palette, updated typography, and more. You can see samples of the brand deck below.

Web Design

For this project, we delivered a complete site-map, full site wireframes, and UX/UI design.

Web Development

Our client's storefront is hosted through Shopify. One of our client's goal was to not only elevate her brand, but elevate her online presence. We discussed the benefits of Framer, and decided to host the front end of the website through Framer for enhanced design freedom, while maintaining her product catalog hosting in Shopify. We did this using the FramerCommerce integration and loved the end result.

Creative Direction

We headed into the conclusion of this project with two photoshoots, designed to tie the brand together and significantly enhance the brand's presence on all surfaces — Social, web, and more. The photoshoots were done in Seattle at The Arctic Hotel, a local bodega, and various locations in West Seattle.

Looking to elevate your brand across the board? Shoot us a note at hello@cropd.co 👋