Hype
Hype is an all-in-one platform giving entrepreneurs the tools and insights to turn their social media audience into a business. Hype was looking for a new set of landing pages that better communicated their value proposition to creators, but also beat their marketing website conversion rate. So, we did both.
Web Design
We designed a suite of campaign landing pages, used for paid social campaigns aimed at user acquisition. Compared to their home page at the time, our landing pages gave Hype a 7x improvement in conversion.
Copywriting
We provided concise, approachable, and descriptive copy for each landing page — Copy we felt could help better relate to their target audience of content creators, solopreneurs, and small business owners who are redefining the notion of modern work. The conversion improvement speaks for itself.
Web Development
After designs were approved, we developed the landing pages in Framer, adding playful effects and animations to help provide an added brand experience for users just meeting Hype for the first time.